GLOBAL: Edrington head says resillient Scotch entering unique era

By | 23 January 2014

Edrington is to build a new distillery

Edrington is to build a new distillery

The CEO of Edrington has said that broad-based demand for Scotch whisky has given the category a momentum “that we haven’t seen before”.

In an exclusive interview with just-drinks, Ian Curle, whose company has invested GBP100m (US$166m) in a new distillery for its The Macallan Scotch brand, said that the category is as strong as it ever has been, despite the financial crisis that has affected the western world in the last five years. “It was one of the most dramatic events of a generation and yet Scotch has continued,” he said. “You can never say never, but it's happening on more frontiers than ever before.”

He added: “Some places will take a knock, there will be headwinds. But that basket of opportunity, it just feels like momentum.”

In the wide-ranging two-part interview, Curle also said that the US is behaving like an emerging market in premium spirits.

“In the US, there are 1m new legal drinking age consumers every year that are buying more premium spirits,” he said. “If you chose to segment the US in a certain way ... there is a big chunk of the population that is behaving comparably to an emerging territory.”

To read the two-part interview, click here and here.

Expert analysis

The Future of the US Non-Alcoholic Drinks Packaging to 2017

The Future of the US Non-Alcoholic Drinks Packaging to 2017 is a data only report providing extensive and highly detailed time series consumption data on primary and outer packaging in the market

Sectors: Emerging markets – BRIC, Spirits

Companies: Edrington, The Macallan

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