Edrington Groups Highland Park 50 Year Old

Edrington Group's Highland Park 50 Year Old

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Category - Spirits, whisky, Scotch, single malt, 44.8% abv

Available - 275 bottles. Exclusively in Harrods, London, until end of October, then to be launched worldwide

Location - Luxury and specialist retailers and top hotels

Price - GBP10,000 (US$15,700) per 70cl bottle

Distribution - Maxxium in the UK and worldwide via the Edrington Group and Beam Global Spirits & Wine distribution alliance

This is the oldest whisky to be released by Edrington from the Orkney-based Highland Park distillery. Its pure silver bottle design was devised by Scottish artist Maeve Gillies and produced by silversmith Jonathan Winter.

Matthew Turner, global controller of Highland Park, said: “The success of Highland Park’s 30 and 40 Year Old single malts, coupled with the distillery’s enviable position of having aged whisky stocks available, has enabled Highland Park to meet increasing demand for exclusive bottlings."

Brand ambassador Gerry Tosh told just-drinks at the launch party in Harrods last night (30 September) that the majority of Highland Park 50 sales are expected to be made in the UK, US and mainland Europe, including Russia.