The Edrington Group will see its The Famous Grouse Scotch whisky brand benefit from yet another television push in the UK in the run-up to Christmas.

Edrington's sales and marketing joint-venture, Maxxium UK, said earlier this week that the advert marks the whisky's 15 consecutive year on the country's TV screens. The five-week long campaign began on Monday (22 November), and can be seen below.

"The fact that we are investing again in TV advertising for The Famous Grouse underlines our commitment to driving consumer demand during this key selling period," said Linda Sooprayen, brand manager at Maxxium UK. "The new advert combines the brand's history and heritage with our witty tone, and features our iconic bird."