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Edrington appoints Helen Wong MD for Travel Retail Asia

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Edrington has recruited externally for the next MD of its Travel Retail operations in Asia.

Helen Wong joins Edrington in her latest GTR-related career move

Helen Wong joins Edrington in her latest GTR-related career move

The spirits group confirmed earlier today that Helen Wong will move across from Swedish watch company Daniel Wellington, where she also covered the GTR channel. Wong replaces Marcelo Colombo, who headed to the US at the start of this year to become VP of marketing for The Macallan Scotch whisky brand and national on-premise accounts.

Colombo had been MD of Asia Travel Retail for almost three years.

Prior to Daniel Wellington, Wong, who will be based in Singapore in her new post, worked for GTR operator DFS Group in its luxury and fine watches unit.

"Asia remains a hugely strategic, influential market and Helen's experience in luxury and strong track record for driving growth in the region make her an ideal candidate," said Edrington's GTR MD, Suzy Smith. "We look forward to introducing Helen to our partners as soon as travel restrictions allow and welcome her to the team as we continue our dynamic journey focused on brand building, recruitment and premiumisation."

Colombo added: "While I am very excited for my new challenge within Edrington, it's a bittersweet feeling to have taken a new role outside of the Travel Retail industry, in which I have spent the last ten years of my career … . I trust that in spite of the current challenges, Travel Retail will thrive again soon and that our brands will continue their success in Asia under the leadership of Helen."

Earlier this year, Suntory Holdings, which has long held a stake in The Macallan, acquired a 10% holding in Edrington.

Suntory Holdings keen to build on Macallan stake with Edrington move - just-drinks exclusive


Expert Analysis

Opportunities in the Asia-Pacific Spirits Sector

Opportunities in the Asia-Pacific Spirits Sector

The Asia-Pacific spirits sector was valued at US$433,647.0 million in 2018 and is expected to reach US$531,684.2 million by 2023 , registering a CAGR of 4.2% from 2018-2023. Growth was mainly driven b...

VIEW REPORT

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