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Product Launch - US: Echelon Vineyards' Collection Series

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Echelon Vineyards' Collection Series

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Category - Wine, US, California, 13.5% abv

Available - Since August

Location - US, nationwide in on- and off-trade, with plans to expand internationally “soon”

Price - Between US$14.99 and $24.99 per 75cl bottle

Distribution - Winery Exchange handles distribution through a network of wholesalers and distributors nationwide

The Collection Series includes a Napa Valley Chardonnay, an Alexander Valley Cabernet Sauvignon, and a Russian River Valley Pinot Noir. All three are being released in limited volumes of 3,865 cases, 8,002 cases and 5,978 cases, respectively.

At the same time as the roll-out, Echelon is relaunching its California Series, which was released in 1998. The “more focused” portfolio features a “narrower varietal selection”, consisting of a Chardonnay, a Pinot Grigio (both with an SRP of $12.99), a Pinot Noir, a Cabernet Sauvignon and a red blend (all with an SRP of $13.99).

Echelon Vineyards was purchased by Winery Exchange in February.


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