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EU: EC launches three-year European wine push

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The European Commission will spend millions of euros over the next three years promoting French, Spanish, Portuguese, Italian, German and Austrian wines in key foreign markets.

Announcing the latest of a series of such grants, (matched by national funding), Brussels noted that the main targets would be north America, China, Russia, India, Japan and non-European Union countries in central and eastern Europe.

Brussels' budget for these publicity, information and public relations campaigns is nearly €5m, although some of the money will promote cheese and olive oil.


Sectors: Wine

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