News

EU: EC launches three-year European wine push

Most popular

Consumers need help in making healthier choices

Can 'community commerce' solve DTC woes?

Aged spirits in 2021 - just-drinks predicts

Interview - William Grant senior category director

Kumquat & Stracciatella? - 2021's flavour trends

MORE

The European Commission will spend millions of euros over the next three years promoting French, Spanish, Portuguese, Italian, German and Austrian wines in key foreign markets.

Announcing the latest of a series of such grants, (matched by national funding), Brussels noted that the main targets would be north America, China, Russia, India, Japan and non-European Union countries in central and eastern Europe.

Brussels' budget for these publicity, information and public relations campaigns is nearly €5m, although some of the money will promote cheese and olive oil.


Sectors: Wine

Related Content

ThaiBev listing of beer operations moves closer - report

ThaiBev listing of beer operations moves closer - report...

Unilever's Tazo Calm RTD iced tea - Product Launch

Unilever's Tazo Calm RTD iced tea - Product Launch...

Tanteo Spirits Co's Espero Blanco Tequila - Product Launch - Tequila in the US data

Tanteo Spirits Co's Espero Blanco Tequila - Product Launch - Tequila in the US data ...

Ramsbury Single Estate Spirits gives grain coordinates in gin, vodka pack revamp

Ramsbury Single Estate Spirits gives grain coordinates in gin, vodka pack revamp...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?