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Eastside Distilling ups Florida, California presence with Tequila, Bourbon and coffee rum additions

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Eastside Distilling has added more spirits brands to its portfolio in two US states.

Hue-Hue coffee rum will join Eastside Distillings ranks in California and Florida

Hue-Hue coffee rum will join Eastside Distilling's ranks in California and Florida

The Oregon-based distiller said late last week that Azuñia Tequila, Burnside Bourbon and Hue-Hue coffee rum will launch in Florida in the coming days. Burnside and Hue-Hue - pronounced 'way-way' - will also join Azuñia in California.

The company acquired Azuñia from Intersect Beverage in September.

The brands join flagship brand Redneck Riviera in Eastside's presence in the two states. Distribution will be handled by Republic National Distributing Co in Florida, with the distributor's JV with Young's Market working the range in California.

"This expands our suite of products in two of our largest markets," said Eastside president Robert Manfredonia. "I'm sure they will resonate well with the customer bases in Florida and California."

Last last year, Eastside started its hunt for a CEO and CFO after Steve Shum announced his departure from the CFO position in November. The CFO had also held the CEO position on an interim basis.

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Sectors: Spirits

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