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East London Liquor Co’s hard seltzer range - Product Launch

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East London Liquor Co's hard seltzer range

East Londons hard seltzers contain 88 calories per can

East London's hard seltzers contain 88 calories per can

Category - Spirits, hard seltzer, vodka-based, 4% abv

Available - From this month

Location - The UK

Price - SRP of GBP24 (US$30) per 12-pack of 25cl cans

East London Liquor Co has entered the hard seltzer category in the UK with the launch of two flavoured vodka-based variants.

East London Pomegranate & Vodka Seltzer and East London Lime & Vodka Seltzer each contain 88 calories. The hard seltzers are made of wheat vodka blended with fruit extracts and essences.

"The seltzer scene is chock-a-block with drinks that are stripped of flavour and character," said East London Liquor Co's director of brand & development, James Law. "We wanted to stand by our principles and launch a range that is juicy, moreish, and maybe just a little bit more sophisticated."

In May, the London-based company launched a four-strong line of canned pre-mix cocktails comprising Grapefruit Gin & Tonic, Grapefruit Gin & Tonic, Rum & Ginger and Vodka & Rhubarb.

How white spirits is trying to ride the hard seltzer craze - Click here for a just-drinks comment


Expert Analysis

Success Case Study: White Claw

Success Case Study: White Claw

Success Case Study: White Claw is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of White Claw hard seltzer in US. It delivers the crit...

VIEW REPORT

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