East Coast Beverage Corp. (OTC Bulletin Board: ECBV) announced today that it will not seek effectiveness, for the foreseeable future, of the registration statement that was going to register for public sale approximately 3.5 million shares by certain shareholders of the Company. This decision was made because of on-going negotiations involving the Company's business expansion and growth that could potentially change the future of the Company.For more information please contact: John Calebrese, CEO, or Alex Garabedian, President, both of East Coast Beverage Corp., 954-796-8060,