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USA: East Coast Beverage Corp.'s Iced Coffee Beverages Authorized For Sale by ARCO (AM/PM) and Stater Brothers Supermarkets

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East Coast Beverage Corp. (OTC Bulletin Board: ECBV), a leading producer of ready-to-drink bottled coffee beverages, announced today two additional authorizations in California. ARCO (AM/PM), California's leading and progressive combination gas and convenience store operation best known for the most competitive prices, outstanding store decor and design, has authorized the sale of East Coast's Coffee House USA(TM) iced-coffee to all 585 Southern California and 311 in Northern California locations.The significance of the ARCO approval is that the combination of convenience store and supermarket chain business closes the loop and gives East Coast full coverage in the California market.The Company also announced today that it has received authorization from Stater Brothers Supermarkets, based in Southern California. Stater Brothers, who owns and operates 155 stores throughout Southern California, has shown the largest profits and increased customer base of all Southern California grocery chains over the past six months. Stater Brothers has given Coffee House prime shelf position and an everyday retail price below that of the competition.John Calebrese East Coast's CEO stated, "The addition of ARCO and Stater Brothers and their strong support for our product line has been demonstrated by their commitment to provide premium shelf space." Calebrese added, "The securing of new and significant accounts on steady basis is proof of our acceptance. It is estimated that the revenue from these two accounts will near $2 million annually."Both accounts will be serviced by Seven-Up/RC Bottling Company of Southern California.


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