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FRANCE: Drinks makers get government export boost

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French drinks producers are to benefit from a revitalised government effort to promote their products abroad, authorities have said.

A new logo to promote French food and drink exports was unveiled by France's agriculture minister, Michel Barnier, at this week's SIAL expo in Paris.

The symbol, which depicts the Eiffel Tower above the strapline "Bon Appétit", coincided with the launch of a new website to promote French food and drink.

Entitled, www.frenchfoodanddrink.com, the site will launch in December and comes in response to UK requests for a "one-stop hub" for Gallic culinary favourites.

"The website will ensure the French food and drink industry is easily accessible to existing and future UK trade partners, promoting strong links with the UK market," said Barnier.

Concerns over export sales during the worsening economic slump continue to occupy minds in the world of wine and spirits, however.

Louis Régis Affre, head of the French wine and spirits export federation (FEVS), said last week: "We are expecting a slacker 2008 compared to the record 2007 turnover, but 2009 certainly looks like it will be difficult."

 


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