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Drinks industry unveils Europe-wide alcohol labelling approach

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Seven alcohol trade associations operating in Europe have teamed up to deliver their self-regulatory proposal covering the on-pack detailing of ingredients and nutritional information.

The industry-wide proposal for alcohol labelling was delivered to the European Commission yesterday

The industry-wide proposal for alcohol labelling was delivered to the European Commission yesterday

The organisations said yesterday that they have submitted their joint-proposal to the European Commissioner for Health & Food Safety, Vytenis Andriukaitis. The move comes a year after the European Commission called for the alcohol industry to come up with its own solutions on how to provide consumers with the relevant information.

The joint commitment includes the use of both on- and off-label methods to provide the relevant information, with weblinks, QR codes or barcodes being utilised. "The sectors will use traditional and/or innovative tools and may develop comprehensive modern information systems to provide useful information to consumers," the proposal says.

The seven trade bodies agreed: "As representative associations of the European alcoholic beverages sectors, we understand our responsibility to come forward with a meaningful voluntary solution. Since March 2017, we have been engaged in a constructive dialogue to respond to the invitation by the commission, in full knowledge of the complexity of finding a common response.

"By developing this joint proposal, we aim at reiterating our commitment to providing consumers with relevant, clear and easy-to-understand information, improving their knowledge about our products, and empowering them to make informed decisions on the products they choose to consume within a balanced lifestyle."

The seven associations are:

  • European Cider & Fruit Wine Association - AICV
  • The Brewers of Europe
  • Comité Européen des Entreprises Vins - CEEV
  • Confederation of Independent European Winegrowers
  • European Farmers European Agri-Cooperatives - COPA COGECA
  • European Federation of Origin Wines
  • SpiritsEurope

The document includes four annexes, one each for beer, cider, spirits and wine.

In a subsequent tweet yesterday afternoon, Andriukaitis said the Commission will "analyse carefully before taking decisions".

The trade associations will provide an implementation report in March 2021, with progress also set to be reviewed "within the first two years".

To read the full proposal from the trade associations, click here.


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