News

US: Drinks Americas ties up with Beyer in NY

Most popular

Constellation cuts losses on Ballast Point folly

Why hard seltzer's US success won't translate

just-drinks' M&A database - November

US Champagne tariffs threaten critical blow

Why spirits should embrace cross-category trend

MORE

Drinks Americas Holdings has formed a joint venture to help it access the New York metropolitan area.

The company, whose portfolio includes Donald Trump's Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon, confirmed today (15 August) that it has signed a deal with Beyer Farms, the largest dairy distributor in the New York metropolitan area.

Financial or logistical details of the joint venture were not disclosed.

The agreement will provide Drinks Americas with access to Beyer Farm's sales network. The joint venture will distribute Drinks America's non-alcohol offerings - Newman's Own Lightly Sparkling Fruit Juice Drinks and Sparkling Flavoured Waters - as well as other products.

The company also said that the joint venture is in talks with other companies from various beverage categories to distribute their products.

"This joint venture will provide a major boost to Drinks Americas sales," said Patrick Kenny, Drinks Americas' CEO. "It results in an immediate and dramatic increase in our account base and sales in the metropolitan New York market. We already have a number of key third party brands that would like to participate."

Jim Sokol, who has led Drinks Americas' non-alcoholic beverage initiative for the last two years, will lead the implementation and integration of Drinks Americas and Beyer's marketing, merchandising, and delivery systems.


Related Content

Diageo, Jiangsu Yanghe Distillery Co create JV to launch new whisky in China

Diageo, Jiangsu Yanghe Distillery Co create JV to launch new whisky in China...

Anheuser-Busch InBev to launch CBD drinks this year - just-drinks comments

Anheuser-Busch InBev to launch CBD drinks this year - just-drinks comments...

Why Gen Z's interest in health & wellness should boost soft drinks innovation around Asian ingredients - Comment

Why Gen Z's interest in health & wellness should boost soft drinks innovation around Asian ingredien...

FREE TO READ - just-drinks' Mergers & Acquisitions database - July 2019

FREE TO READ - just-drinks' Mergers & Acquisitions database - July 2019...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?