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Drinks Americas has entered into a 15-year distribution agreement with Pixel International Trade for the sale and distribution of the company's beverages in Israel.

Pixel will order around US$300,000 in company products per month for the term of the agreement, the company said today (29 September).

Pixel has placed its first order under the agreement for around $1.1m in products to be produced immediately and shipped by December.

Patrick Kenny, CEO, said: "This contract provides for a 15 year revenue stream for Drinks Americas and the opportunity for Trump Vodka and our other Drinks Americas brands (including Olifant Vodka, which we are in the process of purchasing) to continue to expand internationally.

"Our new Israeli distribution partners have put in place an exciting marketing plan, and each of the new orders will be supported by letters of credit to assure production and supply without burdening the company's capital. This is a very important and dramatic event in our overall plan to expand Drinks America's Icon brands internationally."

In addition to specifically focusing on Trump Super Premium Vodka and Olifant Vodka, the agreement with Pixel also calls for the purchase and sale of no less than 2,400 cases per year of Willie Nelson's Old Whiskey River Bourbon, and the same for Aguila Tequila.

It is also understood that as the company introduces new products, Pixel will place orders for those products.


Sectors: Spirits

Companies: Drinks Americas

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