News

US: Drinks Americas sales down, losses narrow in FY

Most popular

The just-drinks analyst returns

Heineken must cut costs to aid recovery - analysis

How COVID has accelerated the sobriety trend

Interview - Treasury CEO Mike Clarke - Part II

Latest sexism row is a whisky watershed

MORE

Drinks Americas has continued its loss-shrinking, sales slowing trend in its latest full-year.

The alcoholic drinks owner, developer and marketer said yesterday (5 August) that net loss for the year to the end of April was US$6.3m compared to a net loss of $9.4m a year earlier. The narrowing of losses occurred despite a marked slide in sales for the year, down to $4.5m from $6.1m in fiscal year 2007.

In the fourth quarter, the launch of Trump Flavored Vodka and Trump Vodka international sales, both of which took place in February, led to sales in the three-month period rise by 40% year-on-year to $1.2m.

"Our strategy of creating premium branded beverages in partnership with icons continues to prove its foresight and long term viability, with great brand value creation enhanced by reduced capital requirements and favourable production and supply contracts," said company CEO, Patrick Kenny. "We have demonstrated that we can place quality brands in the market quicker and more cost effectively, with instant brand recognition, on a domestic and international basis, leading to accelerated sales. This, in conjunction with great product and beautiful packaging, will assure our future."

Going forward, Drinks Americas has lined up a new line of 80-proof flavoured and unflavoured sparkling vodkas, as part of its joint venture with Interscope/Dre/Aftermath. The as-yet unnamed vodka brand will begin shipping in the next two months, and will be introduced in coordination with the launch of Dr. Dre's 'Detox' album. Last June, Drinks Americas entered into a partnership agreement with Interscope Geffen A&M, part of Universal Music Group.


Sectors: Soft drinks, Spirits, Water

Companies: Drinks Americas

Related Content

How did Pernod Ricard perform in its fiscal-2018? - results data

How did Pernod Ricard perform in its fiscal-2018? - results data...

How did Stock Spirits perform in fiscal-2019? - results data

How did Stock Spirits perform in fiscal-2019? - results data...

How did Treasury Wine Estates perform in its fiscal-2018? - results data

How did Treasury Wine Estates perform in its fiscal-2018? - results data...

Amber Beverage Group's Americas head makes swift exit

Amber Beverage Group's Americas head makes swift exit...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?