Alcohol charity Drinkaware has appointed Professor Paul Wallace as its chief medical adviser.

"Professor Wallace will support Drinkaware's mission to influence consumer behaviour by providing accurate information and facts about the effects of alcohol on people's lives and lifestyles," the charity said.

As chief medical adviser, a newly-created role, Wallace will review the charity's health and medical communications, advise on campaigns and act as a media spokesperson.

Wallace, who specialises in epidemiology and primary care, is Professor of Primary Care at University College London and a General Practitioner.

He is also the chief investigator on the trial of DownYourDrink.org.uk, an interactive website designed to help heavy drinkers to moderate their alcohol consumption.

Professor Wallace will be supported by an eight-strong medical advisory panel with experts in specialist areas including liver, mental health and adolescent and public health.

He said: "Public education plays a key role in helping to shape individual attitudes to alcohol consumption. In my general practice I often see the reality of what happens when people regularly drink too much, so I'm delighted to team-up with Drinkaware to provide consumers with rigorous clinical information to help them protect their health and wellbeing."

Chris Sorek, Drinkaware's CEO, added: "As an epidemiology and primary care specialist, Professor Wallace is perfectly placed to offer insights into the effects of alcohol on public health and society. His wealth of experience and expertise will ensure that Drinkaware continues to be a trustworthy and credible source of information for consumers who are concerned, or simply curious, about the effects of alcohol on their health."