The French government is to introduce a scheme that will make it obligatory for food and drink adverts to carry health messages.

The only exemptions from the scheme are drinks that have no added sugar, salt and synthetic edulcorants. Such beverages include tea, coffee and fruit juices and milk. Alcoholic drinks are exempt too as they are already obliged to carry their own health message.     

The scheme, which is part of a national campaign on obesity prevention, applies to all advertising media - TV, radio, newspapers and magazines and the Internet.

The health messages include: "Take regular exercise" and "Limit your consumption of foods high  in fat, sugar and salt".