Drambuie is owned by the MacKinnon Family Trust

Drambuie is owned by the MacKinnon Family Trust

The family trust that has owned Drambuie for 100 years is looking to sell the liqueur brand to a bigger industry player, just-drinks has learned.

A source close to the situation has told just-drinks today (21 May) that the brand's owner, the MacKinnon family, is on the look-out for a bigger partner to help Drambuie "achieve its full potential". While it is too early to tell who is set to bid for the brand, the source said he expects there to be a “substantial number” of interested parties.

The news follows an unsourced report in yesterday's Financial Times that said Drambuie is up for sale. When contacted by the FT and again by just-drinks, a spokesperson for the family declined to comment.

Earlier this month, Emperador Inc agreed to acquire Scotch whisky producer Whyte & Mackay from Diageo-controlled United Spirits for GBP430m (US$729m).

Drambuie posted a fall in sales and profits in its most recent full-year results. However, CEO Michael Kennedy said it had been a “positive year” in the company’s quest to rebuild the Drambuie brand. 

Drambuie passed into the MacKinnon family in 1914 and today is produced under an agreement with Suntory-owned Morrison Bowmore.

For further details on the history of Drambuie, click here.