Austrian brewing company, Brau Union AG (R.BUN), has announced that its Romanian subsidiary is to invest some $500,000 in a Dracula theme park to be developed in the country. The investment will ensure exclusivity on beer sales at the leisure site which is to be developed in the Transylvanian town of Sighisoara. The 10-year deal will also give Brau Union exclusive rights to beer advertising at the theme park which is expected to attract 1 million tourists a year.

Late last year, the Romanian government launched a public offering for 25% of the Sighisoara Tourist Development Fund SA which will oversee the development of Dracula Park. The initial offering aimed to raise ROL155 billion ($4.87 million). The government anticipates that the development as a whole will require an investment of $31.5 million.
Brau Union Romania sells around 4.5 million hls of beer per year, giving it around 36% of the Romanian beer market.