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COMMENT: Dr Pepper/Seven Up - splashing into water

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Diageo/LVMH move for Pernod won't wash

How to win the marketing war in spirits

just-drinks speaks to Pernod CEO Alex Ricard

Where will Pernod focus its attention in 2019-21?

Why spirits must rethink its future positioning

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A rounded product portfolio is proving extremely important for Dr Pepper/Seven Up. Taking both milk drink Raging Cow and Deja Blue bottled water to a national level will require a combination of targeted marketing and highly strategic retailing alliances. The success of both products will be key in keeping apace with Coca-Cola and Pepsi's ever-expanding product range.


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