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US: Dr Pepper Snapple unveils interactive campaign

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Dr Pepper Snapple Group has launched an interactive marketing campaign in conjunction with Electronic Arts.

Launching today (8 January), consumers who buy 20oz bottles of Dr Pepper can download content in EA games such as virtual clothes for their 'Sims' or body parts for their 'Spore' creatures.

Consumers will also receive access to the add-ons for select EA titles throughout 2010 with codes found on 500m Dr Pepper bottles and fountain cups.

"Dr. Pepper's decision to partner with EA is an investment that will bring a lot of value to their brand and to their consumers," said Elizabeth Harz, senior vice president of global media sales for EA. "Consumers get free game content and a whole new way to experience the Dr Pepper brand."

More games and enhancements will be announced throughout the year and full rules and regulations can be found at: www.drpepper.com/promotions/ea/rules/.

Dr Pepper Snapple Group this week announced it would advertise its Dr Pepper brand for the first time during live coverage of this year's Super Bowl.


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