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Dr Pepper Snapple Group is to release hundreds of different labels for its Dr Pepper bottles in the US, as part of a campaign to attract Millennials.

Dr Peppers new labels are designed to appeal to Millennials

Dr Pepper's new labels are designed to appeal to Millennials

The 'Pick Your Pepper' campaign will launch in the country this June. It features multiple designs for the brand's 20oz bottle format.

According to the company, the label designs were inspired by various Millennial "passion point" categories such as 90s Retro Fan, Cat Lover, Vinyl Collector, Fashionista and Gamer.

Jaxie Alt, SVP of marketing & sponsorships for Dr Pepper Snapple, said: "Individuality is a trait that Dr Pepper has always celebrated and, like our consumers, each of these new labels has its own unique personality."

The launch will be supported by social, digital and traditional media.

Last month, following the company's results announcement, Dr Pepper Snapple Group  said that its partner brands portfolio will become much larger over the next decade.


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