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US: Dr Pepper Snapple Group to expand Ten - report

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Dr Pepper Snapple Group (DPSG) is to extend its stable of ten-calorie offerings in the US with the launch of five additional variants, according to reports.

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Back in October, Dr Pepper Ten, which contains ten calories and is targeted at men,was launched in the US following a test period. Subsequent to the roll-out, DPSG is now looking to extend the variant to other brands in its portfolio, to include 7Up Ten, Sunkist Ten, A&W Ten and Canada Dry Ten in Columbus, Ohio, Des Moines, Iowa, and Central Pennsylvania, according to the Wall Street Journal.

The beverages will roll out to the test markets in January and will be targeted at men and women aged between 25 and 49 years, the publication noted.

DPSG did not respond to a request for information when contacted by just-drinks today (6 December).


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