Dr Pepper Snapple Group (DPSG) has launched a nationwide marketing campaign in the US for its new Dr Pepper Ten beverage.
//i4.aroq.com/1/drpepperten.jpgDr Pepper Ten, which officially launched yesterday (10 October), contains ten calories and is being targeted at men looking for "a lower-calorie option without the diet imagery". DPSG trialled Dr Pepper Ten in six US markets earlier this year, alongside a marketing campaign and television commercial.
After a successful test period, DPSG said it will now launch the beverage nationwide. It will be supported by a national television campaign, print and online media, including a Facebook application, which the company said only men will be able to access.
See below to view the ad.
Sectors: Marketing – advertising & promotions, Soft drinks, Water
Companies: Dr Pepper Snapple Group
