Market research
Dr Pepper Snapple Group has lined up a new marketing initiative for its 7UP brand in the US, as it looks to highlight what it claims to be the soft drinks brand's "versatility".
Get full access to all content, just $1 for 30 days
A Message From The Editor
Only paid just-drinks members have unlimited access to all our content - including 21 years of archives.
I am so confident you will love just-drinks membership that today I can offer you 30 days access for $1.
It’s a fantastic offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
