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US: Dr Pepper Snapple Group introduces 'antioxidant' 7UP

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The Dr Pepper Snapple Group has introduced an antioxidant version of its Cherry 7UP.

The new Cherry 7UP Antioxidant includes 10% of the recommended daily intake of Vitamin E per 8oz serving, the company said today (3 February) and is available in regular and diet versions.

The nationwide launch will be supported by an integrated marketing campaign featuring TV and print advertisements.

Cherry 7UP Antioxidant is available nationwide and in 12-pack, 2 litre and 20oz sizes, as well in 8oz trial cans.


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