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US: Dr Pepper Snapple Group enters energy drink market

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Dr Pepper Snapple Group has unveiled its entry into the US energy drink market with the introduction of Venom.

The new drink, available in Black Mamba, regular and Mojave Rattler, low-carbohydrate/calorie, will be available in a 16.9oz re-sealable aluminium bottle, the company said today (10 June).

"Venom will accelerate Dr Pepper Snapple's entry into the fast growing energy drink market by delivering a jolt of energy in new killer packaging," said Charlotte Dimery, director of marketing for Venom. "Its piercing energy that strikes back in a new re-sealable bottle delivers something new and functional in the competitive energy landscape."

The Venom energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine.

The two ranges will be available at retailers nationwide for a suggested retail price of US$2.29 per bottle.


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