DPSG is seeking strong routes to market

DPSG is seeking strong routes to market

Dr Pepper Snapple Group (DPSG) has acquired a Nevada bottler as it continues its efforts to strengthen its distribution routes in the US.

The company bought D Pepper/7-UP Bottling Company of the West for an undisclosed sum, DPSG said today (1 March). Reno-based Dr Pepper/7UP-West serves northern Nevada as well as parts of northern and western California and Idaho, DPSG said.

“Since 2006, DPSG has acquired a number of bottling businesses to strengthen our route to market in the US and support efforts to build and enhance our leading brands,” said Rodger Collins, DPSG's packaged beverages president.

Dr Pepper/7UP-West distributes Dr Pepper, Snapple, 7UP, Sunkist soda, A&W and RC Cola, as well as several DPSG-allied brands, including Fiji, Neuro, Rockstar and Vita Coco, the company said.

Last month, an analyst warned that DPSG's major push for its new low-calorie Ten range risks "cannibalising" its full-calorie products.