Cadbury Schweppes wants bottlers to concentrate on Dr Pepper instead of the flurry of innovation brands, such as Vanilla Coke, which it says have failed to boost sales in the market. Dow Jones reported that Rick Wach, senior vice president of marketing at Dr Pepper/Seven Up Inc, told the annual Dr Pepper bottler meeting that: "We see the Dr Pepper crown jewel being squeezed out by innovation."