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Douglas Laing & Co’s Timorous Beastie 10 Years Old - Product Launch

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Douglas Laing & Co's Timorous Beastie 10 Years Old

Douglas Laing & Co’s Timorous Beastie 10 Years Old

Douglas Laing & Co’s Timorous Beastie 10 Years Old

Category - Spirits, whisky, Scotch, Highlands, blended, 46.8% abv

Available - From this month

Location - Global, off-premise, from specialist spirits retailers

Price - In the UK, SRP of GBP34.99 (US$47.40) per 70cl bottle

Douglas Laing & Co has released details of the latest aged expression of the Timorous Beastie blended Scotch brand. The ten-year-old iteration, which is made up of a blend of Highland single malts, is available in limited - albeit unspecified - numbers.

Chris Leggat, commercial director at Douglas Laing, said: "The new brand extension is a key activation within our global Timorous Beastie strategy for quarter one, which encompasses a raft of 'Malt of the Month' listings for the core brand, a series of whisky-paired Burns Suppers and a comprehensive digital plan that will seek to recruit new consumers to our accessible Highland Malt brand."

The family-owned company, which specialises in blending and bottling, started the Timorous Beastie series in 2014. The name comes from 'To a Mouse', a poem by Scottish poet Robert Burns.

The spirits category in 2017 - just-drinks' Review of the Year

Show the press release

Douglas Laing & Co, Glasgow-based family Scotch Whisky firm, today announces the launch of Timorous Beastie 10 Years Old Limited Edition Highland Malt Scotch Whisky. 

Bottled at 46.8% and offered without colouring or chill-filtration, the special bottling is a marriage of single malts exclusively from the Highland region, packaged in a premium, gun-metal-grey foiled gift tube. Its colour palette is said to reflect the traditional 10 year anniversary metal; aluminium. 

The original Timorous Beastie, immortalised in the famous poem "To a Mouse" was a timid yet characterful field mouse, by whom Scots poet Robert Burns was fascinated. Douglas Laing & Co launched its Timorous Beastie brand in 2014 in honour of the iconic "beastie", and has since enjoyed global success with its aged limited editions series, including the acclaimed 40 years old edition, rated 91 points by Whisky Fun's Serge Valentin.

Commenting on the launch, Chris Leggat, Commercial Director says:

"The latest addition to our Timorous Beastie family, our 10 Years Old special edition launches at an opportune time for Burns Night celebrations. The exciting new brand extension is a key activation within our global Timorous Beastie strategy for quarter 1, which encompasses a raft of "Malt of the Month" listings for the core brand, a series of whisky-paired Burns Suppers and a comprehensive digital plan that will seek to recruit new consumers to our accessible Highland Malt brand."
 
Timorous Beastie 10 Years Old is available from specialist Whisky retailers globally at an expected retail price of £34.99.

Tasting notes
The nose is immediately sugary sweet, bursting with warm syrup over sponge and ripe, juicy nectarines. The palate brings creamy honey, warm buttered toast, gentle spice and a distinct cereal character. All that leads to a deliciously full finish of honeycomb, zesty orange and soft fruits.

Douglas Laing & Co. is a leading independent Scotch Whisky blender and bottler specialising in the selection and release of Single Cask Single and Small Batch Malt Scotch Whiskies.
 
The company was founded by Fred Douglas Laing in 1948 and is still owned and run by the Laing family – Fred Laing Jr and his daughter Cara Laing. 
 
The company philosophy is to bottle the way the distiller intended – at a high strength and without chill filtration to preserve the robust and unique character of the Whisky. Douglas Laing's industry reputation and many awards is testament to this ethos. 
 
Douglas Laing's Remarkable Regional Malts, the Ultimate Distillation of Scotland's Malt Whisky Regions, encompasses The Epicurean Lowland Malt Scotch Whisky, Timorous Beastie (Highlands), Scallywag (Speyside), The Gauldrons (Campbeltown), Rock Oyster (Islands) and Big Peat (Islay). Beyond its Blended Malts expertise, the award-winning Douglas Laing portfolio also includes Old Particular Single Casks, XOP and Provenance, collectively known as the firm's "Exceptional Single Casks".

Original source: Company Release


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