Reed Exhibition Companies (REC) announced today, Doug Boyle, Vice President, Non-Carbonated Brands for Pepsi-Cola Company, will deliver the opening speech on Tuesday, December 5, 2000 at InterBev 2000. The all-beverage trade show will take place at the Ernest N. Morial Convention Center in New Orleans, LA, USA from December 4-6, 2000.

Mr. Boyle will address bottled water's prevailing market conditions and the prospects for ongoing growth as the bottled water business consolidates and consumers begin to more clearly demonstrate brand preferences. The keynote is scheduled for December 5th, from 9:00 a.m.- 9:30 a.m. All InterBev attendees and exhibitors are welcomed to attend the complimentary event.

Doug Boyle is responsible for the fastest-growing brand, Aquafina -- in the industry's fastest-growing category -- bottled water. Mr. Boyle says the category is "right in the sweet spot" of consumer trends, with people increasingly choosing bottled water because it is healthy, refreshing, convenient and available.

"For over a decade, bottled water has been labeled the fastest growing beverage industry segment," states Howard Friedman, Industry Vice President, REC. "We are very excited to have Doug Boyle share his perspective on the future of bottled water."

Following Boyle's keynote at 9:30 a.m. will be "H2O on the Go: Beverage Segment or New Global Category?," moderated by industry veteran Jonathan Hall, publisher of "The Hall Water Report & Bottled Water News," and Michael Bellas, President, Beverage Marketing Corporation. As bottled water category growth continues to outpace other beverage industry segments, this exciting discussion will focus on future growth and different marketing strategies used by leading companies to win market share.

InterBev is the largest gathering of the beverage industry in 2000, with an expected 650 exhibiting companies and attendees from more than 100 countries.

The all-beverage event will bring together decision-makers from all sectors -- Soft Drink, Beer, Water, Nutraceuticals, Coffee, Tea, Wine, Juice, Milk and Sports/New Age drinks.

InterBev is organized by Reed Exhibition Companies and is sponsored by the National Soft Drink Association (NSDA) and Beverage World Magazine.

For information about exhibiting at InterBev, call 203-840-5949, fax: 203-840-9949, e-mail: or visit the website at For attendee information, visit the website, contact customer service at 800-346-8372 or email at

Doug Boyle is Vice President, Non-Carbonated Brands for Pepsi-Cola Company. In this recently created position, Mr. Boyle is responsible for the company's alternative beverage business throughout North America, where it currently enjoys category-leading status in bottled water, with Aquafina; in ready-to-drink tea, with Lipton; and in ready-to-drink coffee, with Starbucks' Frappuccino. Other brands in the company's fast-growing non-carbonated portfolio include FruitWorks juice drinks, All Sport Body Quencher and, soon, the single-serve Dole juice line.

Pepsi-Cola Company, headquartered in Purchase, NY, is the global beverage division of PepsiCo, Inc. Its brands in the United States include Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Mug, Slice, Wild Cherry Pepsi, Aquafina, All Sport Body Quencher and FruitWorks. The company also makes and markets ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

Reed Exhibition Companies (NYSE: RUK), is one of the world's leading organizer of trade and public shows with a current portfolio of over 334 events servicing 45 industries in 11 key sectors in 24 countries across five continents. Over 100,000 exhibiting companies take advantage of Reed's marketing opportunities, which attract approximately 5.5 million buyers globally. Reed Exhibition Companies is part of Reed Elsevier plc group (NYSE: ENL), a world leading business and information provider.