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US: Don Sebastiani & Sons launches new line

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Don Sebastiani & Sons is introducing a new line of six wines from the southern hemisphere to the US.

The range, called Kono Barú, will initially feature varietals from Argentina, Chile and Australia and will include a Riesling, Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Malbec and Shiraz. The line will later be expanded to feature additional varietals from other locations such as New Zealand and South Africa, the company said yesterday (9 May).

The Kono Barú range will be packaged with a novel approach to the labelling, which will be upside down on the bottle.

Company marketing director Don Sebastiani, Jr said: "Kono Barú was inspired by the Latin corno baru, which translates to 'horned fool' — it's pirate slang for someone who does something crazy. We thought it was rather fitting, considering our own reputation for off-beat, funky names and contemporary label designs."

Kono Barú will be marketed nationally through the Don & Sons' Three Loose Screws portfolio.


Sectors: Wine

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