US: Domestic table wines still dominating on-trade - study
Domestic table wines are still far outselling imported wines in the US on-trade
Domestically-produced table wines continue to dominate the US on-trade, with volumes up slightly last year and predicted to have grown in 2013.
Sales of US-made table wines hit US$10.8bn in 2012, while volumes rose by 1.2% to 48.1m nine-litre cases, according to Technomic's 2013 BarTAB published today (16 December). Domestic wines last year accounted for nearly 70% of volumes sold in US restaurants, bars and hotels.
At the same time, volumes of imported table wines were “essentially flat” last year, the report said.
Domestic wine volumes are predicted to have risen again in 2013 to 48.6m nine-litre cases, according to Technomic.
"Consumers see value in US-produced wines - they appreciate their quality and are often familiar with the brands and appellations," said Donna Hood Crecca, a senior director at Technomic.
"The majority of new wines that have come to market in 2012 and 2013 are table wines, and half are domestic wines from both major producers and smaller wineries.”
Six out of ten US consumers order wine once a month or more in the on-trade, according to the study. Slightly more women (63% ) than men (58%) drink wine away from home at least once a month, the report found.
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