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Distil's RedLeg Spiced Rum & 1886 Cola - Product Launch

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Distil's RedLeg Spiced Rum & 1886 Cola

Distil teamed up with Global Brands to launch the RedLeg Spiced Rum RTD

Distil teamed up with Global Brands to launch the RedLeg Spiced Rum RTD

Category - Spirits, RTD, 5% abv

Available - From this month

Location - UK, Co-op supermarket

Price - TBC

UK drinks firm Distil has teamed up with RTD maker Global Brands to launch a rum & cola for its RedLeg Spiced Rum.

The 5%-abv RTD, which uses the 1886 Cola from Global Brands' mixer unit Franklin & Sons, is rolling out to UK supermarket Coop in 25cl cans. Global Brands will handle distribution.

"This new in-market brand collaboration sees RedLeg Spiced Rum continue to innovate and introduce new consumers to the brand through flavour, packaging and format development," said Distel executive chairman Don Goulding. "It provides consumers with a perfect RedLeg Spiced Rum and 1886 Cola on the go, without compromising on taste."

The launch follows Distil's addition in April of a caramelised pineapple spiced rum to the RedLeg portfolio. Distil owns the Blavod vodka brand and prior to 2014 was called Blavod Wines & Spirits.

Global Brands owns the VK RTD brand. It launched Franklin & Sons, a range of tonics, mixers and soft drinks, in 2015. Last fiscal year, sales for the range were up 281% in the 12 months to 30 September. Global Brands said overseas growth was behind the increase as distribution expanded from 25 countries to 42.

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