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Distilled Spirits Council hails "banner year" for spirits sector in US - figures

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The spirits category has continued to take share in the US, as the industry celebrates consumer confidence in the market. 

The Distilled Spirits Council said growth is being driven by "high-end and super premium products"

The Distilled Spirits Council said growth is being driven by "high-end and super premium products"

Trade organisation the Distilled Spirits Council said yesterday that supplier sales rose 4% in 2017 to US$26.2bn, with volumes lifting 2.6% to 226m cases. The group said 2017 marked the eighth consecutive year of market share gains, with spirits up 0.7 points to a 36.6% share of the total beverage alcohol market. According to the DSC, each point of market share is worth $720m in supplier sales. 

"The spirits sector had a banner year in 2017, driven by consumer confidence in the US economy, product innovations that adult consumers want, and a fascination with premiumisation across categories," said council president & CEO Kraig Naasz. "The US distilled spirits market is the second most valuable in the world, and we continue to promote consumer-friendly policies that expand responsible access to our products."

The DSC said growth is being driven by "high-end and super premium products" across most categories. Sales for those price points increased 7.1% and 6.1%, respectively, and by 7.3% and 4.9% by volume.

Key drivers include American whiskey, up 8.1% to $3.4bn; Tequila, up almost 10% to $2.7bn; Cognac, up 13.8% to $1.6bn; and Irish Whiskey, up 12.8% to $897m.

DSC chief economist David Ozgo said rye whiskey is also gaining ground, with the category growing 16.2% in volumes to 900,000 cases - worth $175m. He also gave mention to mezcal, blended Scotch, super premium gin and super premium rum. 

"Adult consumers, particularly Millennials, continue to gravitate towards high-end and super premium spirits products," said Ozgo. "Companies are creating excitement in the marketplace with new products and new technologies to interact with spirits customers."

To read the full breakdown from the DSC, click here

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Sectors: Spirits

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