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Distell’s Savanna Cross cider - Product Launch

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Distell's Savanna Cross cider

Distells new Savanna Cross cider is flavoured with hops

Distell's new Savanna Cross cider is flavoured with hops

Category - Cider, 4%

Available - From this month

Location - Europe

Price - RRP GBP3 (US$4.20)

Distell's latest extension to its Savanna cider line is the hop-flavoured Savanna Cross.

Savanna Cross is described as "smooth cider with a real hop flavour". Distell said Cross, which will roll out across Europe, was created to reach a wider market, at a time when consumers are seeking premium variations on traditional cider.

"We believe Savanna Cross offers something different for everyone; it has the distinctive refreshing cider taste we're known for with a special twist, and because it's less sweet than most ciders it can be savoured over a longer period, or chosen as a lighter alternative to beer." said Amy Burns, marketing manager at Distell.

Distell markets a Tequila-flavoured Savanna cider in South Africa alongside the flagship 5%-abv Savanna Dry.

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Sectors: Beer & cider, Product launches

Companies: Distell

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