Product Launch - GLOBAL: Distell’s Amarula Gold

By | 8 November 2013

Click through to view Distell’s Amarula Gold

Click through to view Distell’s Amarula Gold

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Distell’s Amarula Gold

Category - Spirits, liqueur, 30% abv

Available - From early next year

Location - Global

Price - Not specified

Distribution - Not specified

Distell has released details of the first line extension for its Amarula liqueur brand. Amarula Gold will be available globally during the first quarter of 2014, the South Africa-based firm said earlier this week.

The iteration is made from the same fermented and double-distilled wild marula fruit as Amarula Cream liqueur, but it contains no cream. The spirit is aged in French oak barrels for two years.

Distel declined to detail specific pricing and distribution information.

A share of the profits from Amarula Gold will help fund various environmental and social projects run by Distell’s African charity, The Amarula Trust.

Earlier this year, Distell reported a healthy rise in full-year profits and sales, helped by the acquisition of Burn Stewart Distillers in April and a weak Rand.

Expert analysis

Distell Group Limited : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Distell Group Limited : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, swot analysis, business description, company history, financial analysis, mergers & acquisitions, recent developments, key employees, company locations and subsidiaries, employee biographies as well as competitive benchmarking data.

Sectors: Product launches, Spirits

Companies: Distell

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