Distell is set to roll out its first global ad campaign for Scottish Leader whisky since it took ownership of the brand in 2013.

The new campaign, shot in Cape Town, South Africa, features new packaging and an 'enhanced blend' for the product. The blend now has a higher single malt content and this recipe was debuted in South Africa at the end of 2014. The campaign also celebrates a new, premium blend called Scottish Leader Signature.

Master distiller for Scottish Leader Ian MacMillan said: "With Scottish Leader Signature, we’ve amplified the island malts influence to give a very rich, smoky profile."

In South Africa, Scottish Leader Original retails for R139 (US$11), while Signature retails for R169 (US$13.50).

Earlier this year, Distell announced new whiskies under the Ledaig and Deanston brands.