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Distell redesigns Three Ships whisky

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Distell has introduced an updated label design and bottle shape for its South African whisky brand Three Ships. The new look will roll out across the country from mid-October. 

Three Ships redesign launches in South Africa

Three Ships' redesign launches in South Africa

Distell marketing manager, Liezl Dippenaar, said: “The new packaging enriches the iconic visual cues of the brand and gives a greater prominence on shelf due to its fresh and contemporary design. Our aim was to add a more modern and premium look to our brand without compromising on our proud heritage.”

Dippenaar said the bottle design now features "masculine shoulders, (a) thicker glass base and new label shape...”

In August, Distell reported a full-year net profits fall despite a rise in sales as it upped staff levels and other costs.


Sectors: Product launches, Spirits

Companies: Distell

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