S AFRICA: Distell loses Two Oceans wine ruling

Most popular

Another drinks CEO steps down - But, why?

Pernod Ricard Performance Trends 2014-2018 - data

What's coming up in soft drinks in 2019?

What's coming up in spirits in 2019? - Predictions


Distell has been ordered to change the advertising, packaging and website for its Two Oceans wine brand after advertising authorities ruled that it was misleading consumers.

South Africa's Advertising Standards Authority (ASA) made the ruling following a complaint from rival wine producer Cape Point Vineyards.

Distell may appeal, it said today (15 December).

Cape Point complained that the Two Oceans packaging, advertising and website    implied that the wine was sourced from the Cape Point area. 

Grapes for Two Oceans are sourced from across the Western Cape and the wine is produced in Stellenbosch.

The ASA upheld the complaint, calling Distell's communication "at best ambiguous".

Distell told just-drinks that it never intended to mislead consumers.

It called the ruling "unfortunate", but added that it is confident the matter can be resolved with "small adjustments" to the label, advertising and website.

Sectors: Wine

Companies: Distell

Related Content

"We've got to be a little different and break some of the moulds" - just-drinks meets Distell CEO Ri...

Sales up mid-single-digits in FY-2017 as Distell looks to simplify structure - results

Sales up mid-single-digits in FY-2017 as Distell looks to simplify structure - results...

Distell claims

Distell claims "leadership role" for South African wine...

Why wine communication sucks - Industry Comment

Why wine communication sucks - Industry Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?