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Distell Group’s Bain’s 18-Year-Old Sherry Cask-Finished Whiskies - Product Launch

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Distell Group's Bain's 18-Year-Old Sherry Cask-Finished Whiskies

According to Distell, the whisky range is produced at Africas only commercial whisky distillery

According to Distell, the whisky range is produced at Africa's only commercial whisky distillery

Category - Spirits, whisky, South Africa, 50.5% abv

Available - From September 

Location -  South Africa, from Big Five Duty Free stores in Cape Town and Johannesburg international aiports

Price - Not specified

Distell Group has introduced a trio of sherry cask-finished whiskies from Bain's Cape Mountain Whisky as a South Africa Travel Retail exclusive.

The Bain's 18-Year-Old range comprises Fino Sherry Cask Finish, Oloroso Sherry Cask Finish and Pedro Ximénez Cask Finish. The collection, which was produced at the James Sedgwick Distillery in Wellington, is South Africa's oldest grain whisky, according to Distell. 

The rollout will be supported by digital advertising across Johannesburg and Cape Town airports.

"We're confident that this new trio - from Africa's only commercial whisky distillery - will be popular with travellers wanting to try something different," said Distell's Global Travel Retail managing director, Luke Maga. 

Last month, Burn Stewart Distillers, the Scotch whisky subsidiary of Distell Group, launched a whisky-laced gin from its Tobermory distillery on the Isle of Mull.

"Not being in the American whiskey category has been something we wanted to change" - just-drinks speaks to Pernod Ricard CFO Helene de Tissot


Sectors: Product launches, Spirits

Companies: Distell

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