News

DISCUS urges US baseball fans to drink in moderation

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

Retaliatory tariffs "wild card" for Brown-Forman

The future of cannabis in the drinks industry

MORE

US spirits trade organisation the Distilled Spirits Council (DISCUS) has launched a 'drink in moderation' ad, which will appear in the official 2015 Major League Baseball World Series programme. 

DISCUS has urged baseball fans to drink in moderation

DISCUS has urged baseball fans to drink in moderation

The full page ad urges adult baseball fans to drink in moderation and encourages readers to visit DISCUS website DrinkinModeration.org. 
 
Greg Dillard, senior director of sales for the publisher of the programme said:  “Now in its 109th edition, Major League Baseball’s World Series Program remains one of the most popular post-season collectibles in any sport.  This important ‘Drink Responsibly’ advertisement will be seen by baseball fans at the World Series Games and across the country in all 32 MLB markets.”
 
DISCUS estimates the readership to be 1.6m. The World Series kicks off today.

Earlier this month, the US spirits trade welcomed the conclusion of the Trans-Pacific Partnership (TPP) trade deal.
 


Related Content

Ten things you need to know about spirits in the US - Focus

Ten things you need to know about spirits in the US - Focus...

How to market moderation - Consumer Trends

How to market moderation - Consumer Trends...

What's coming up in spirits in 2018? - Predictions for the Year Ahead - Comment

What's coming up in spirits in 2018? - Predictions for the Year Ahead - Comment...

Molson Coors moves in on Premier League as Carlsberg retreats

Molson Coors moves in on Premier League as Carlsberg retreats...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?