News

Direct-to-consumer offers coronavirus opportunity for UK drinks companies - Wine & Spirit Trade Association - FREE TO ACCESS

Most popular

The just-drinks analyst returns

Heineken must cut costs to aid recovery - analysis

How COVID has accelerated the sobriety trend

Interview - Treasury CEO Mike Clarke - Part II

The just-drinks analyst returns

MORE

In the week that the coronavirus COVID-19 took hold in the UK, the head of the country's Wine & Spirit Trade Association has told just-drinks that drinks companies should focus their efforts on direct sales to consumers.

Miles Beale was talking exclusively to just-drinks this week

Miles Beale was talking exclusively to just-drinks this week

In an exclusive interview, WSTA chief executive Miles Beale admitted the crisis will have a long-term effect on the UK on-premise channel. With the UK Government advising the public on Monday to avoid pubs and bars in the country, Beale forecast that the on-premise would not look "the same on the other side of coronavirus as it did before".

"They [on-premise operators] are on the front line not only of the coronavirus, but also the fear of coronavirus," Beale told just-drinks. "When we've got politicians saying don't go out to restaurants, bars or pubs, demand disappears literally overnight. That's certainly what's happened for a lot of our members."

When asked what type of drinks businesses could emerge unscathed from COVID-19, Beale said: "I think no one wins. I literally mean no one wins, because I don't see any company coming out of this up.

"There are clearly some businesses that are better-developed than others in some areas," he continued. "Any company that is able to offer direct-to-consumer sales is definitely going to be in demand. When we, God willing, come out of the other side of coronavirus, these companies are probably going to be in a good place to keep some customers that they probably gained in the short term.

"Business models are adapting and some will survive better."

The WSTA has spent the last three-and-a-half years focusing its attention on the UK's withdrawal from the European Union. "Challenges like Brexit were requiring some change anyway," Beale told just-drinks. "But, this is a whole different ball of wax."

To read just-drinks' exclusive interview with Miles Beale, click here.

Coronavirus COVID-19 and the global drinks industry - just-drinks timeline


Related Content

"No one wins. I don't see any company coming out of this up" - just-drinks speaks to Wine & Spirit T...

Coronavirus COVID-19 and the global drinks industry - just-drinks timeline - FREE TO ACCESS

Coronavirus COVID-19 and the global drinks industry - just-drinks timeline - FREE TO ACCESS...

Distillers in Tennessee face closure as coronavirus measures kick in

Distillers in Tennessee face closure as coronavirus measures kick in...

How COVID-19 is shaping the drinks industry of the future - analysis - FREE TO ACCESS

How COVID-19 is shaping the drinks industry of the future - analysis - FREE TO ACCESS...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?