Digitas Inc. (NASDAQ: DTAS), a leader in bricks and clicks business integration, announced today that it is partnering with PepsiCo, Inc. (NYSE: PEP) at a corporate level to coordinate and facilitate the rollout of the consumer e-Commerce strategy for three business units: Pepsi-Cola, Frito-Lay and Tropicana.

"Every PepsiCo business is ranked either number one or number two in the world," said David Kenny, chairman and chief executive officer of Digitas. "The success of their brands is the result of superior differentiation as well as superior quality. Our goal is to assist Pepsi in leveraging their powerful brands and competitive strategies on the Internet."

About Digitas

Digitas is a leading Internet professional services firm that helps companies transform their businesses to meet the challenges and opportunities of the Internet economy. Digitas combines best of breed capabilities in integrated strategy, technology, creative, and marketing solutions to help Fortune 100 and other blue chip companies leverage their existing assets and the Internet to build customer value and gain competitive advantage. The company serves as strategic partner to several industry leading clients, including American Express Company, AT&T, General Motors Corporation, L.L. Bean, Inc., the NBA and Neiman Marcus Group, all of whom deliver optimal customer value through Digitas solutions. Headquartered in Boston, MA, Digitas employs more than 1600 people and has offices in New York, San Francisco, Salt Lake City, Miami and London.