News

Diet Coke rebrand follows "dissatisfaction" - The Coca-Cola Co CEO

Most popular

What will be Ian Curle's Edrington legacy?

Should Pernod dump wine, bunk up with Brown-Forman

Interview, Pernod Ricard CEO Alex Ricard - Part I

'Healthy alcohol' - the trend to watch in 2019?

MORE

The Coca-Cola Co CEO James Quincey has admitted the recent Diet Coke relaunch in North America came after sales for the brand failed to recover last year.


Related Content

The Coca-Cola Co lines up North America relaunch for Diet Coke, adds new flavours

The Coca-Cola Co lines up North America relaunch for Diet Coke, adds new flavours...

The Coca-Cola Co doubles Fuze Tea value after co-ordinated launch - CEO James Quincey

The Coca-Cola Co doubles Fuze Tea value after co-ordinated launch - CEO James Quincey...

The Coca-Cola Co's Diet Coke revamp offers new meaning in a modern age - Comment

The Coca-Cola Co's Diet Coke revamp offers new meaning in a modern age - Comment...

How The Coca-Cola Co can make a success of Coke Life II - Comment

How The Coca-Cola Co can make a success of Coke Life II - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?