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Diego Zamora Group reveals new Licor 43 bottle

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Spanish wine and spirits company Diego Zamora Group has unveiled new packaging for its Licor 43 brand.

The new bottle (right) has a bigger front logo label

The new bottle (right) has a bigger front logo label

The new bottle is taller, with an indented “swirl” that wraps around the front label, the company said. The previously red front label is now gold and the main cream and gold logo label has been enlarged.

The packaging for the citrus-based liqueur was unveiled at the Tax Free World Association exhibition in Cannes last week and will roll out to global markets from next year.

Antony Kime, Zamora's international director for global Duty Free, said of the TFWA début: “Licor 43 presents an unrivalled opportunity within Travel Retail. It has grown consistently and from strength to strength in recent years and the new bottle will heighten awareness and drive the brand’s continued global success.”

Kime was appointed to lead Diego Zamora's Travel Retail team in January.


Sectors: Spirits

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