Market research
Diedrich Coffee, Inc. (Nasdaq: DDRX), the nation's second largest coffeehouse operator, franchiser and roaster in the specialty coffee market, today announced that two new franchise Diedrich Coffee brand coffeehouses and a company owned unit have opened. Gloria Jean's Coffee, a division of Diedrich Coffee also opened two Malaysian franchise units and one Australian franchise unit in June.Millenium Coffee Company, a Los Angeles based franchise area developer opened its new West Hollywood coffeehouse in early July. A grand opening celebration is slated for July 29th. Another Diedrich Coffee franchise area developer, New England Coffeehouses, LLC opened its first Diedrich Coffee brand coffeehouse in Avon, Connecticut last week. Diedrich Coffee also opened a new company-owned, Orange County coffeehouse in Aliso Viejo. A grand opening celebration for that location is scheduled for July 22nd."Management continues to focus on Diedrich Coffee's strategic objectives," stated Tim Ryan, President and CEO of Diedrich Coffee Inc. "We are growing Diedrich Coffee brand coffeehouses into a national chain while repositioning Gloria Jean's Coffee, our second brand, and striving to improve that chain's performance," Ryan added.
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