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Diageo's Vanilla Smirnoff
Category - Spirits, vodka, flavoured, 37.5% abv
Available - From this month
Location - UK, off-trade
Price - RRP of GBP14.79 (US$23.40) per bottle
Distribution - Diageo
The launch of Vanilla Smirnoff will be backed by an outdoor advertising campaign in October and an in-store activity plan along with the rest of Diageo's flavoured vodka range - Lime Smirnoff, Green Apple Smirnoff and Blueberry Smirnoff. A total of 600,000 5cl miniature samples will roll out in key high street and grocery retailers in the run-up to Christmas.
Also this autumn, the company expects to launch Lime Smirnoff & Cola premix in the UK. The new SKU joins Diageo's ten-can premix portfolio in the country, which includes Gordon’s Gin & Schweppes Tonic and Pimm’s & Lemonade.
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