USA: Diageo's United Distillers & Vintners-Northeast Re-Launches T.G.I. Friday's Cocktails

By Company Press Release | 15 June 2000

Poised to own the frozen cocktail category, United Distillers & Vintners-Northeast (UDV-NE) is re-launching T.G.I. Friday's® frozen cocktails with a new name, T.G.I. Friday's (R)Blenders, and more user friendly, premium, ergonomically designed packaging, hitting store shelves this month? "Since a consumer's eye only lingers on each product for three seconds or less, we needed a name and package that would clearly communicate T.

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Poised to own the frozen cocktail category, United Distillers & Vintners-Northeast (UDV-NE) is re-launching T.G.I. Friday's® frozen cocktails with a new name, T.G.I. Friday's (R)Blenders, and more user friendly, premium, ergonomically designed packaging, hitting store shelves this month? "Since a consumer's eye only lingers on each product for three seconds or less, we needed a name and package that would clearly communicate T.

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