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Diageo's The Singleton Paragon of Time Collection 54-year old single malt - Product Launch

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Diageo's The Singleton Paragon of Time Collection 54-year old single malt

The Singleton 54-year old is Diageos oldest single malt

The Singleton 54-year old is Diageo's oldest single malt

Category - Spirits, whisky, single malt, 44.1% abv

Available - From June

Location - Available from specialist spirits outlets in China, Singapore, Taiwan, the UK and the US

Price - In the UK, SRP of GBP28,850 (US$40,000) per 70cl bottle, limited to 235 units in total

Diageo has lined up the roll-out of its oldest single malt Scotch whisky to date.

Featuring in The Singleton's 'Paragon of Time' series, which debuted two years ago with a 53-year-old iteration, the 54-year-old whisky was distilled in 1966 at the group's distillery in Speyside's Dufftown, home to William Grant & Sons' The Balvenie and Glenfiddich production sites. The liquid spent most of its life in European oak casks before finishing its ageing process in an ex-Pedro Ximenez Sherry cask.

A total of 235 bottles will be available next month, each of which comprises a Baccara decanter in a leather-lined, wooden box.

The 54-year-old closes The Singleton's Paragon of Time series.

Last month, Diageo's Talisker single malt brand released a 43-year-old whisky carrying a US$4,850 price point.

Why Scotch whisky could take years to rebound in the US - Click here for a just-drinks comment


Sectors: Product launches, Spirits

Companies: Diageo

Expert Analysis

Whiskey (Spirits) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics

Whiskey (Spirits) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Whiskey Market in the United States of America.

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